SOAP & GLORY - BODY MISTS

AI Art Direction / Generative AI / 

Creative Production / Motion

A vibrant campaign for Soap & Glory's collection of 

five body mists, bringing each fragrance to life through 

bold colours, playful compositions and expressive 

product imagery.

The campaign was developed entirely through AI-driven 

creative workflows, exploring how generative technology 

can transform traditional beauty advertising. From concept 

development and visual experimentation to product 

imagery and motion, the approach focused on creating a 

cohesive aesthetic while giving each fragrance its own 

distinctive personality.

My role encompassed AI art direction, concept 

development and hands-on creative production, using 

generative tools to craft, refine and animate the visuals 

across a series of digital campaign assets.