Branding / Illustration / Art Direction / Web Design / Fashion Photography
Born out of pure love for music, this clothing brand feeds on nostalgia and the transition of psychedelia from the 60’s through to the 90’s.
Mixing tribal inspirations borrowed from a partially Mexican heritage with the hippy vibes of the Californian psych-rock scene, Out of Tune embraces the values of freedom and equality through a unisex approach.
Branding / Web design / UI design
Sonus is a radio streaming service granting access to more than 10,000 live radio stations from all around the world. The app offers plenty of local content too, providing on-demand streams of your favourite radio shows.
Art Direction / Product Photography / Graphic Design
“Flying high” is a campaign created for this well-known active sports footwear brand to mark the release of a new line of Vans “Authentic”. The concept revolved around the idea of lightness of the shoes and how they allow you to perform showtime skateboard tricks, while maintaining the timeless look. Stylish and comfortable, Vans trainers give you a feeling of “walking on air” whether you’re a professional skater or just finished a long day at work.
RAW Mag UK is a contemporary cultural publication aimed at 25-35 year olds, featuring art, fashion, music and current events. Before launch, I created the whole visual identity of the magazine, including the logo and all aspects of the website layout.
I regularly help with the art direction and visual identity, by designing social media material, banners, headings and advertisements for the publication.
UI Design / Web design / Marketing campaign
Flaco is an up-and-coming Chilean-born French rapper with a unique musical and fashion style, combining his roots with classic beats and 00s-inspired flow. I've worked on a promo photoshoot for the release of his EP, as well the cover art for the album. Both have been inspired by the music on Flaco's album, resembling the Harlem aesthetic with a strong Parisian urban identity. Graphically, the artwork echoes the Y2K era with the monochrome hues a old-school tech-inspired fonts.
(Heineken company)
A Heineken owned brand, Indio is a beer popular in the Mexico and USA alike. With Indio's history dating back to 1893, the label clearly references traditional Mexican culture, most prominently through the figure of an Aztec emperor Cuauhtémoc.
On their 120th anniversary, Indio launched a competition for a label design based on a chosen subculture. My choice was the Mod culture and the project as a whole was heavily influenced by the 60's British graphics.
My design won the first award and as a result was nationally distributed.
Branding / Packaging
Mexican brand of handcrafted liquors based in the City of Puebla, La Mina is particularly famous for their unique liquor, Remedio. This 'hangover cure' consists of over 20 kinds of herbs. Operating since the 40's, La Mina turned into a classic brand of choice in the city.
The inspiration behind this project comes from the classic Mexican signage mixed with 50's influences. It incorporates elements of the 'neo-mexican' style emerged in the Mexican art of the 1900s, infamous because of it's strictly folkloric connotations.
The color palette and the typographic treatment conveys a feeling of traditional heritage, vibrancy of flavours and local character.